The quest to eat healthy doesn’t stop with us humans. It’s just as important that we serve healthy pet food to our furry friends as well in hopes of preserving their lives. That’s why I paid particular attention to a National Business Report segment on Small Batch, a San Francisco company that believes that “all pet food is not created equal and should be made with all natural, organic ingredients.”
Small Batch, which started in 2005, makes raw food diet for cats and dogs using fresh, organic and free-range ingredients grown and raised in the Bay Area. Organic herbs and vegetables, hormone and antibiotic free meats, and only pure honest supplements such as organic kelp and bee pollen are used, according to the company’s website.
“It was totally inspired by what we were doing with our own food,” co-owner Diana Mariscal told NBR. “The things that we were buying inspired, we should be applying these same ideas to the pet food. We only eat local and our pet food should be local as well. And we thought pet owners would like that idea. ”
What began as one bowl, one blender and giving healthy pet food away in the neighborhood has turned into one of the hottest businesses in a red-hot category: healthy pet food, a rapidly growing segment of the $20 billion pet food industry. Distribution of the healthy pet food is from one end of California to the other with expansion plans to cover the entire Pacific Northwest.
Transitioning to healthy pet food
I caught up with Mariscal to talk about transitioning one’s pet to her healthy pet food Small Batch. She recommends gradually substituting your pet’s food over the course of a week. Results are generally visible right away in the form of smaller stools, fresher breath and less droopy eyes.
Small Batch products fall into two categories: Batches and Blends. Batches are complete and balanced diets. They’re good for those who want to get back to the basics but don’t want to do a lot of the work. The patties and sliders come frozen in a resealable package and can be defrosted, making them easy to use.
Blends are more cost-effective and are a stripped down version of the complete diet. Popular for those who do raw, blends are designed for those who want to add their own vegetables, supplements and herbs.
Regardless of which healthy pet food product one chooses, local ingredients are used in the case of grass fed beef, free range turkey and chicken, bee pollen, vegetables and apple cider vinegar. The exceptions are ingredients such as 100% certified organic Icelandic kelp and cold pressed wild Alaskan salmon oil.
“We’re always thinking of our carbon paw print,” Mariscal said.
To emphasize the quality of Small Batch, Mariscal pointed out that the same Mary’s Organic Chicken she bought for herself at natural grocery stores is being used in her healthy pet food.
Watching the segment, I couldn’t help but think: when does Small Batch become Medium Batch then Large Batch? Never, if you as Small Batch President David Vogel.
“As long as we’re stringent in our belief and we adapt the same business model in other regions, source locally, for example we’re going to Pacific Northwest,” Vogel told NBR. “We’re going to set up manufacturing in Portland. We’re going to produce there. We’re going to procure our ingredients there. We’re only going to ship to that region.”
The Jet Set Pets wants to know: In light of the healthy pet food revolution, how have you changed your pet’s food?