Kudos to Virgin America for hiring Boo, a six-year-old Pomeranian, as its Pet Liaison. The newest member of Virgin America’s executive team is already hard at work advising Virgin America what products make pet travel easy, like Virgin America pet hoodies and water bottles.
We know how cold it gets on airplanes and how thirsty our pets get when traveling in-cabin with us; therefore, we applaud Virgin America for offering these two useful products.
“Our guests can expect to see more pet-friendly travel advice from Boo on our website and social media channels in the months to come,” Virgin America spokesperson Abby Lunardini wrote in an email to The Jet Set Pets.
Boo is a social media sensation with over 4.7 million likes on Facebook, thanks in part to Khloe Kardashian, who blogged about Boo two years ago on her website. His high profile is a real coup for Virgin America.
“Boo has flown on Virgin America before, and we thought as an airline that aspires to be as pet-friendly as possible — he would be an amazing as our Pet Liaison,” Lunardini wrote to TJSP.
Don’t be surprised if other pet-friendly airlines follow Virgin America. (In case any airline is wondering, yes, Lucy, the face of The Jet Set Pets, is available. She already blogs about her exciting life as a jet set pet for AOL’s Paw Nation.)
Hiring Boo as its Pet Liaison is another way Virgin America is showing its commitment to pets. Virgin America, the only airline based in California, has supported animal rescue efforts since its launch. Two years ago, Virgin America assisted the City of San Francisco Animal Care and Control (SF ACC) by flying Chihuahuas from San Francisco to New York so the dogs could be adopted into loving new homes. At the time, the massive overpopulation of Chihuahuas in California forced animal shelters on the West Coast to look to shelters on the East Coast for help – where there was demand for the dogs.
The SFACC asked Virgin America to spare a seat to fly Chihuahuas who might not otherwise have found homes in California. Virgin America teammates volunteered to escort the little dogs on the flights to the East Coast.
OK, so Boo doesn’t exactly need a home. As Boo’s Facebook profile states, “My name is Boo. I am a dog. Life is good.”
We agree with Boo, don’t you?